One crew, one job
We do not pull people to another site because it got loud over there. It is the reason we can only run two projects of size at a time, and the reason our dates hold.
Ironwood is not a brand somebody bought. It is a yard on Metropolitan Avenue, four trucks, nineteen people, and two generations of one family who still live within four miles of most of the jobs.
Sal Moretti spent eleven years as a lead carpenter for other outfits around Queens. The work was fine. What was not fine was showing up on Monday to a homeowner who had not heard from the office in nine days, and having no answer for them.
So in 1998 the first truck got a name on the door and one rule went with it: whoever picks up the phone can actually answer the question. That is still how the office runs. There is no call centre, no ticket number, no “your project manager will reach out.”
Dominic Moretti came into the business in 2011 after five years in commercial construction, and brought the scheduling discipline that side of the industry runs on. That is where the daily photo update came from — it was a jobsite reporting habit that turned out to be the single thing homeowners mention most in reviews.
Today it is nineteen people across two crews. Deliberately. A third crew would mean a foreman we had not trained ourselves, and that is the exact point where most contractors start missing dates.
Any contractor can write values on a website. These are the ones we have turned down work over.
We do not pull people to another site because it got loud over there. It is the reason we can only run two projects of size at a time, and the reason our dates hold.
If the money is better spent on the roof than the kitchen, we say so, in the walkthrough, before writing a proposal. We have lost jobs this way and gotten the bigger one back two years later.
If the work needs a filing and you would rather skip it, we are the wrong company. Unpermitted work is the most expensive discovery a buyer's attorney ever makes.
Rotted joist, undersized panel, a supplier who slipped a week — you hear it the day we find it, not on the invoice. Nobody has ever been happier to hear it later.
On a job of any size you will deal with two of these five, and you will have both mobile numbers from day one.

Second generation. Walks every job before it is priced and signs every proposal. Fifteen years in the trade, five of them commercial.

Nine years with Ironwood, carpenter for twenty-two. Runs kitchens and baths. The one who sends the 5pm photos.

Handles DOB and Nassau filings, inspections and the expediter relationship. If a permit is stuck, this is who is unsticking it.

Additions, dormers and exteriors. Framing background, which is why the roof tie-ins on our dormers do not leak in year three.
Never take a contractor's word for any of this, ours included. Every number below is verifiable through the issuing authority in about four minutes.
We name you as certificate holder on the COI before work starts, at no charge. If a contractor hesitates when you ask for that, you have learned something useful.
You get the full document as a PDF with your contract, not a line on a website. Read it before you sign — it is two pages and it is written to be read.
That is the real accountability mechanism, and it is worth more than any review platform. When your kids go to the same school as the foreman's, jobs get finished.
The walkthrough is free and takes about 45 minutes. You will meet Dominic, and the foreman who would be on your site, before you commit to anything at all.